Influence of Marketing Mix on ASRS Warehousing.

A warehouse is the storage solution for the accumulation of goods. The function of the warehouse can be operated either automatically or by a manual process. It helps to keep a tab on SKU and also utilize the storage spaces effectively. It will be an add-on or benefit by synchronizing the Marketing Mix and warehousing.

So what is ASRS Warehousing? Automated Storage and Retrieval System is an essential part of warehousing as it is systematically programmed to operate the load dimensions and speed delivery of the products. ASRS helps the manufacturers to meet their demands by obtaining a greater throughput with a speedy delivery of products, and efficient transportation.

Influence of marketing mix on ASRS

Marketing mix and warehousing are directly proportional as it helps to increase the basic function of warehousing that is to utilize the storage efficiently by storing the Surplus commodities in the warehouse to streamline the process of price stabilization when the demand and supply are inversely related to a product in the market.

All our ASRS Warehousing solutions lead to damage-free stocks or goods stored in the racking system. The products can be racked for the fast delivery pickup. The inventories are stocked and arranged in a streamlined process with the help of a unique batch number, despatch date to identify, and good shelf life for the best responsive services. With our Warehouse management software (WMS), the stocks/ goods can be accurately tracked For example, by tracking the inventories, pallet position, effective way to store by utilizing the space, and finding the optimum solution for retrieving the inventories quickly,

The price of our stocks focuses on cost-benefit as our ASRS eliminates despatch error to zero with no damages of stocks and emphasis having better inventory control by saving the cost of labor and space by increasing productivity and efficiency of products by eliminating the high-end labor cost.

Craftsman ASRS helps to make your product promotion successful by providing a faster replenishment of goods/stocks to the retail stores. It helps to facilitate value-added activity at warehousing by despatching larger stocks/goods by guaranteed throughputs during festive/discount sale seasons.

Craftsman has higher productivity in the warehouse with safe working environments for our people at Craftsman by ensuring better service levels to our clients. It has a wide coverage network of tier 2 and tier 3 customers with the help of our automated sorting and picking solution the cost is managed effectively and is despatched to different places (routes and zones) by sending vehicles in a sequence based on the distance, farther locations will be on priority.

Key Takeaways

Automated Storage and Retrieval System (ASRS) is one such essential part of a warehouse. ASRS comprises storage racks and retrieval equipment, with a warehouse management system (WMS) application to monitor and analyze the performance. The importance of establishing a relationship between marketing mix and warehousing is to retain customer service and satisfaction which becomes the cornerstones of marketing mix strategy and distribution by providing best-in-class service at an affordable cost which facilitates in despatching larger quality of stocks or goods by a guaranteed throughput. Warehouse automation cuts the storage and distribution-related costs and the biggest benefits of ASRS are labor savings and efficient space utilization.